(http://students.english.ilstu.edu/rrjohns/hypertext/repurposing/uncanny.html)
What is being said is that when something we are familiar with undergoes change and takes a different form from it's original meaning or context, we become afraid or wary of it. Freud was not the first person to discuss this theory of the uncanny as his essay was a response to Ernest Jentsch account on the subject. However both Jentsch and Freud relate to E.T.A Hoffman's short story 'The Sandman' as an example of the uncanny. Ernest Jentsch, in his 1906 essay 'On the Psychology of the Uncanny' defines the uncanny as "intellectual uncertainty". Whereas Freud see's the uncanny as something that lies in the realm of the frightening and evokes both fear and dread, and though the term isn't clearly definable as it relies on a persons personal experience, Freud outlined several circumstances that would be considered uncanny. These are; animism, magic, sorcery, the omnipotence of thought, unintended repetition, the double or Doppelganger, the castration complex and instantaneous wish - fulfillment.
(https://whitecubediaries.wordpress.com/2013/02/21/the-uncanny-where-psychology-meets-art/)
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